AI Disclaimer

Last updated: 10 July 2026

HeySocialFish uses AI to assist your content strategy — it's a smart tool, not an all-knowing oracle. Big Fish will give you its best thinking, but you're still the one hitting publish. Review everything before it goes out.

What AI features we use

AI Copilot (Big Fish): Conversational AI assistant powered by OpenAI large language models. Provides strategic guidance, content suggestions, and answers to your questions — without the corporate waffle.
Content Plan Generator: Uses AI to create a personalised content strategy based on your answers — tailored to your niche, platforms, and goals.
Video Analysis: Uses OpenAI Whisper for transcription and GPT for hook scoring, CTA analysis, and improvement suggestions.
Video Splitter: Cuts a long-form video into short platform-tailored clip drafts. Uses OpenAI Whisper for transcription and GPT to pick the best moments and draft platform-specific captions in your brand voice.
Text Repurposer: Turns long-form text (blog post, founder note, transcript) into short platform drafts. Uses OpenAI GPT.
Post Composer: Suggests post variations, headlines, and platform-specific copy adaptations.
Content Variants: Generates alternative versions of your existing content for different platforms and audiences.

Every AI-generated output — captions, plan suggestions, moment selections, edit hints — is presented as a draft you review. Nothing is ever auto-published on your behalf. See the "No auto-publishing commitment" section below.

Limitations of AI — the honest version

Big Fish is clever, but not infallible. Here's what you should know:

It can make things up: AI occasionally generates plausible-sounding but completely wrong information — fake stats, outdated platform rules, confident nonsense. Always sense-check anything factual before you use it.
It doesn't know what happened last Tuesday: AI models have a knowledge cutoff. Recent algorithm changes, trending topics, or breaking news won't be reflected unless you tell it.
It might not suit your context: Suggestions are generated from broad training data. What works for one niche or audience may not work for yours. Use your judgement.
It's not a professional adviser: Nothing Big Fish says constitutes legal, financial, or professional marketing advice. It's a very good assistant, not a qualified consultant.
Results aren't guaranteed: Content quality and strategy suggestions vary. Growth depends on many things outside our control — consistency, timing, your audience, and a bit of luck.

Your responsibility

You are solely responsible for:

Reviewing all AI-generated content before publishing or sharing it
Verifying accuracy of any facts, statistics, or claims in AI output
Ensuring AI-generated content complies with platform terms of service, advertising standards, and applicable law
Not relying on AI analysis as the sole basis for significant business or financial decisions
Obtaining professional advice where appropriate

No auto-publishing commitment

✅ HeySocialFish will never automatically publish, schedule, or post content to any social platform without your explicit, deliberate action. Every publish, share, or schedule action requires you to actively click and confirm.

This is a core design commitment, not a feature that can be enabled or disabled.

Data use for AI

Content you submit for AI analysis (e.g. video transcripts, post drafts, plan inputs) may be sent to OpenAI for processing — Whisper for transcription (Video Analysis + Video Splitter), and GPT models for language tasks (Copilot, Content Plan, Post Composer, Video Splitter moment selection + captions, Text Repurposer). Your content is not used to train OpenAI's models per their enterprise privacy commitments.

This is governed by our Privacy Policy (see Section 7 for the full third-party processor list) and the relevant provider's data processing agreements. We do not use your content to train shared AI models. If we add additional AI providers in future we will update this page and the Privacy Policy processor list before starting to route your content to them.

Compliance with AI regulations

We are monitoring the UK AI regulatory landscape (including the AI Safety Institute framework and proposed EU AI Act applicability) and will update our practices as requirements become clearer.

Help shape how we use AI

We're building this in the open with our early users. If something about our AI behaviour feels off, unhelpful, or just weird — tell us. We want to know, and we'll act on it.

Email: support@heysocialfish.com — a human reads every message.